| Stanislas Berteloot91400 Le Val d’Albian, Saclay France +33 6 80 40 40 56 E-mail: s……@berteloot.com Born: March 10, 1968
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Stanislas Berteloot is marketing director of KDS, European leading provider of on-demand Travel & Expense solutions. Having joined KDS in 2001, he took a sabbatical from the company in August 2004 until November 2005, when he served as ACTE director for the EMEA region.
Stanislas previously held senior communications and management positions in several high-tech companies, including software component provider ILOG where he led the European and Asian communication department between 1995 and 1999.
From 1993 to 1995 Stanislas worked as a journalist for Reuters in London. Between 1990 and 1995 he freelanced both in English and French language media. His work has appeared in numerous publications including the Wall Street Journal, Hearst/Isvestia and Libération.
Stanislas, a French national, is married with three children. He holds a B.A. in Journalism from the University of Maryland.
Global Marketing & Communication Director
Demand Creation – Social Media Expert
EXPERIENCE
KDS — Marketing Director (Since Nov. 2005)
Supplier of a Web-based business travel & expense management solution – 120 employees – Turnover 14 M€
> Reporting to the SVP Commercial Opperation – manage a team of six– annual budget €650 K.
Marketing: Drive demand generation in France, Germany, the UK and the USA. Delivering 50% of the global pipeline
- Deployed SalesForce.com and its integration with eTrigue (marketing automation platform).
- Created and managed the Inside Sales department (UK, France, Germany)
- Set up and managed a new marketing and sales operation in Sweden following a market study.
- Conceived and launched a new website designed to capture qualified leads.
- Supported sales activities with creative marketing techniques, including Search Engine Optimization and AdWords campaigns, international monthly Webcasts (+ 150 attendees), online opinion surveys, blogs and social media, RSS feeds and customer interview video clips distributed via Twitter and video site.
- Led KDS’s user group and channeled client feedback on product and strategy
- Launched and managed annual customer satisfaction survey
Communication: Boosted press coverage to 50 clippings per month. Raised the company’s profile as an acknowledged leader in the travel & expense sector.
- Led repositioning of the company as a provider of expense management solutions.
- Innovative PR campaigns resulting in coverage in national European daily and business press.
- Company spokesperson: contact for journalists and analysts, editorial writer.
- Spoke on behalf of company at major industry events; cultivated relationships with industry groups.
- Communication: Boosted press coverage to 40 clippings per month. Raised the company’s profile as an acknowledged leader in the travel sector.
- Led repositioning of the company as a provider of expense management solutions.
- Innovative PR campaigns resulting in coverage in national European daily and business press.
- Company spokesperson: contact for journalists and analysts, editorial writer.
- Spoke on behalf of company at major industry events; cultivated relationships with industry groups.
Association of Corporate Travel Executives (ACTE) — (Sept. 2004 – Nov. 2005)
Regional Director EMEA –Global business travel association – 2500 members
> Independent Consultant
Sales, Finance and Administrative Management: Increased revenue and reduced operational costs. Tactfully managed relations between board members, headquarters and EMEA members, as well as with global sponsors.
- Closed over 10 sponsorship deals with international groups in 13 months, including Expedia, Carlson Wagonlit, Amex and RightNow.
- Established partnerships with four national associations in Europe.
- Reorganized administrative management of the association (900K € saving per year).
- Redefined membership value (15% increase of the membership in a year).
Education Program Management: Planned and managed 11 conferences in Europe, bringing together over 1,700 executives.
- EC lobbying activities: led taskforces on issues including data privacy, sustainable development and GDS deregulation.
KDS — Communications Manager — (April 2001 – Sept. 2004), 70 employees
> Reporting to the Marketing Director
Communication & Field Marketing: Creation and management of the department.
- Corporate Communication: Visual identity (logo, graphical guide, datasheets and web site).
- Hired a Technical Writer and set-up the documentation department.
Etexx — Communication Manager– (May 2000 – April 2001), 80 employees
Textile market place – 80 employees
> Reporting to the General Manager
International PR: Developed and implemented a strategic communications program for France, Germany, Italy, Spain, the UK and the U.S.A in order the successfully position the company and drive sales.
- Conducted RFPs for 5 agencies. Managed and coordinated press activities.
- Collaborated on the Business Plan for a second funding.
- Managed trade shows attendance in France, Italy, Germany and USA.
Bermudes RP – Development Director — Sept. 1999 – May 2000
High-tech PR agency -15 employees
> Reporting to the CEO
Sales and management:Sales prospecting and response to RFP. Managed 10 press attachés.
HR: Developed internal trainings where customers were invited to train the consultants.
- Designed a collaborative software for press contacts management.
- Created all the sales & positioning tools: brochures, web site
- Strategic management of global clients (ILOG, Inktomi, Nettoll, Oracle, Portal Software).
ILOG (NASDAQ: ILOGY) — Communications Manager Europe / Asia — (Aug. 1995 – May 2000)
turnover 50 M, 480 employees
Provider of enterprise-class software components and services – CA 50 M €, 480 employees
> Reporting to the Marketing Director – Managed 3 persons
Communication: Created the marketing writing department.
- Managed customer films (ADP, France; Chrysler, U.S.A; POSCO, Korea).
Press Relations: Transformed Corporate Communications from reactive function to strategically oriented proactive business tool.
Outsourced PR in Europe and launched the Singapore PR dept.
- Managed investor and analysts’ relations.
- Raised the company’s profile in the daily and the business press: increased by 70 % coverage.
- Lead financial communication for listing on the Nouveau Marché.
- Coached executives in media relations
Reuters – Research / Coordinator Reuter News Graphics Service– (Dec. 1993 – Aug. 1995)
> Reporting to the Editor
Department coordination: News monitoring interviews and researches
FREELANCE
The Wall Street Journal Europe / La Tribune / We-Mbl (Hearst) / Libération / Info Matin / Business Travel Executive
EDUCATION
University of Maryland – College Park, Md., U.S.A.
College of Journalism:
Bachelor of Arts in Journalism
Minor in Political Science
Sept. 1990 – July 1992
Montgomery College – Rockville, Md., U.S.A.
Jan. 1988 – July 1990
Janesville High School – Janesville, Iowa, U.S.A.
Sept. 1986 – May 1987