I am working on Search Engine Optimization for our corporate site www.kds.com. The complexity of it is limitless. Seems like the only things that really work is links, links and links. As Wired said it a while ago: “Think about how Google works. When you type in a term, the search engine puts the site with the most links pointing toward it at the top of the list.
That means bloggers and discussion boards are extremely powerful in influencing Google’s search results, because bloggers and discussion-board posters are promiscuous linkers, constantly pointing to things they love or hate.
Google hoovers up those links and makes recommendations based on them. Jason Goldberg may prefer that people didn’t read that Herald Tribune story, but it doesn’t matter. Tons of bloggers and online writers have decided to link to it, and they have the final word. Companies have watched their biggest screw-up’s quickly migrate to the top of a Google search.”
Now I am playing with a tool that seems pretty handy to automate search engine submissions, keyword search etc, it’s called IBP (iBusiness Promoter). Will tell you how well it works soon!